O`KEY Group is one of the leading grocery retailers in Russia.
The Group opened its first hypermarket in St Petersburg in 2002 and has since demonstrated continuous growth.
It was the first Russian food retailer to launch e-commerce operations offering a full range of hypermarket products for home delivery.
In 2015, the Group launched the first discount chain in Russia under the DA! brand.
In November 2025, the Group sold its O’KEY hypermarket business and online platform to the management. The DA! discount chain and its related infrastructure remain within the Group. DA! stores continue to operate and to focus on further business growth and improving the customer proposition in the domestic market.
As of 30 September 2025, the Group operated 227 DA! discounters in the Central Federal District of Russia with a total selling space of 153,111 sq m.