DA! discounters
226 stores
in cities of Russia
Discounter store format launched in 2015, is a unique concept for the Russian market, which has been already recognised by the consumers.
Everyday low prices, high quality products and an excellent shopping experience are a part of our DNA.
Our unique value proposition:
- We carefully select our private label producers to ensure the best possible quality
- The high share of private labels allows us to offer the best prices to our customers
- Own logistics allows us to have a 100% centralisation level with daily deliveries of fresh products to all of our stores
- Modern design and well trained personnel
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The lowest in-store operating costs due to the low number of SKUs and efficient route planning